Purple can be extravagant and indulgent in the right circumstances, or it might be associated with wisdom, spirituality, and bravery. The link between purple and luxury is related to how difficult it used to be for people to get their hands on purple dye.

People view purple as rare and interesting, and the color also has a long-standing connection with wealth and royalty. The shade isn’t something most of us will see every day, so it’s great at grabbing our attention and sparking curiosity. Purple is certainly one of the more interesting colors in the spectrum. Why do companies use purple in their logos? Today, we’re going to be exploring some popular purple logos, and looking at why the color choice makes sense for each brand. Used correctly, the right shade of purple can set your brand apart from the crowd while giving you an eye-catching aesthetic for your company. We associate this hue with several different emotions and concepts, from wealth and royalty to mystery and intrigue.īecause purple rarely occurs in nature, it’s commonly seen as spiritual, imaginative, and exotic.

Though somewhat less common than certain colors, like blue or red, purple is still one of the more versatile shades in the branding landscape. The question is, what makes purple such a great color choice for a wide range of disparate brands? How many famous purple logos could you list right now? There are plenty of companies with purple logos to choose from, including FedEx, Cadbury, and even Taco Bell.

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